Business Aviation in Niger and the Sahel: AFAS Chooses the Ditra CRM
When AFAS International, a player in business aviation in the Sahel, wanted to structure its prospecting and target international markets, it turned to Tekru. Together, we deployed the Ditra CRM: a solution designed for its field challenges, its teams, and its ambitions.
Project Information
Client
AFAS International
Service
Automation, CRM
Industry
Aviation d'affaires
Challenges Faced
One of the main challenges of this project was the cultural adaptation required to understand the specific needs of AFAS International in the context of Niger and the Sahel region. Understanding cultural nuances and work preferences was essential to tailor our CRM solution, Ditra, to be truly effective for the AFAS International team. Additionally, there was an imperative need to simplify and improve the processes of international prospecting, which required an innovative technological approach.
Proposed Solutions
International Contact Management
We implemented a contact management system that allows AFAS International to effectively track its relationships with international clients and partners. This feature includes detailed contact information, interaction histories, and reminders for follow-ups.
Simplification of International Prospecting
To facilitate global prospecting, we integrated lead tracking tools. AFAS International can now track the entire lifecycle of a lead, from identification to conversion into a customer.
Dedicated Client Interface
To enhance the customer experience, we created a dedicated client interface accessible to AFAS International’s clients. This interface allows clients to manage their bookings, track flights in real-time, and access relevant information about their business trips.
Collaboration and Sales Team Management
To optimize AFAS International’s sales activities, we integrated real-time collaboration features and sales team management tools. This enables team members to work more effectively, share information about leads and clients, and coordinate their efforts to maximize business opportunities.
Technologies Used
The specific developments were made to tailor the solution to AFAS International’s vision and unique needs, including collaboration and sales team management.
Results
The addition of these collaboration and sales team management features had a significant impact on AFAS International’s results. It enabled the company to strengthen internal coordination, accelerate the sales cycle, and optimize customer relationships.30
Conclusion
The collaboration project between AFAS International and Tekru Technologies was a resounding success, showcasing our ability to address both cultural and technological challenges while delivering an effective solution for businesses operating on an international scale. The implementation of the Ditra CRM, with its advanced collaboration and sales team management features, significantly improved AFAS International’s operations, strengthening its position in the business aviation market in Niger and the Sahel region. This case study highlights our commitment to innovation and customer satisfaction.